Respect
The company's activities are founded on respect for its employees, clients, and Iranian society, as well as for the environment and all stakeholders and non-stakeholders
Creativity
The company's entire operation is based on innovation and creativity in order to improve the quality of life of its clients and stakeholders “from farm to fork.”
Creation of Shared Values
It seeks to create a common value among these individuals and the community of all stakeholders of the organization by establishing a bond between assets, specialties, and business opportunities in society, as well as social needs.